Social Media has quickly changed the meaning of short-term reach and long-term success in modern marketing. In today’s internet based society, daily users with no voice or medium ten years ago have become influencers on an unprecedented scale and speed due to outlets like Twitter, Facebook and WordPress. Most consumers enjoy the sense of having their voice recognized and appreciated, especially after exchanging their hard-earned money for your product and investing their personal time engaging with your brand.
Companies from every corner of the world are recognizing this shift of voice and are finally engaging. Executives are shifting budgets to embrace unique social mediums that pull the individual consumer’s attention through by initiating relevant dialogue and actively listening to the voice-of-the-customer. Ten years ago words like Facebook and Twitter were unheard of. Today, it is relatively impossible to imagine life in a technology based economy without some type of impact from their brands and communities. So where do YOU start? You understand that you must be a good listener to be successful. You have discovered that the answer more than likely isn’t found in how many people you have spoken to, but instead how many of those people have responded back.
Our philosophy is to engage your target audience and learn from their voice. Pay close attention to quickly put out fires with brand detractors and increase the volume of positive user recommendations. Get actively involved in the dialogue that is already happening about your brand. Because social media connects everyday people with brand relationships in a way where trust is the bridge between the two, the value of your message can be perceived as negative if incorrectly spoken to the market. Social media’s competitive advantages lie within the personal connections it amplifies….if done correctly.