Archive for category Google

Content for SEO


SEO-optimization-bullseye
Google, Bing and Yahoo are all focused on creating a great user experience. To climb the search rankings, you need to keep in mind how relevant your content is directly plays a role in this experience and where you land in the rankings. The process of creating original and quality content is essential to being found, and more importantly, helping search engines and their visitors find you organically as research is conducted.

White papers and web copy should be optimized for SEO. Make sure your copy includes the highest traffic short tail keywords that generate a high volume of searches on a monthly basis. Then reposition your content to Facebook, Twitter, SlideShare and any social site that can help aid your reputation as an authority in your field. Blogs can help you increase your conversions by playing a positive role in information search before the purchase decision occurs.

Paid links are wonderful for increasing traffic as well. Just keep in mind there is a game to be played between increasing your impact and the nuances of site interaction. Watch your bounce rate and click through rate to determine if your content is compelling enough to keep visitors on your site. The value of your usability and readability can also be measured by an increase in new likes or new followers as you measure Return on Influence.

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Joby Semmler is a partner at Eclipse and marketing strategist based in Indianapolis.

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Search engine optimization content links and keyword analysis


google-search-engine-optimizationYour marketing firm or advertising agency should realize a website must satisfy both humans and Google spiders.  Increase your search engine optimization success by adding clickback weblinks into your body copy: this can simultaneously increase your page clicks per site visit and enhance the overall user experience.  Keep in mind that marketing and branding can only go so far.  By adding content links in your body copy, your website will better support unique information useful to the reader.  Your metrics should specifically measure how your audience engagement is growing through an increase in number of site pages per visitor.

Always conduct market research on the best search engine optimization keywords for your body copy.  One of the most important aspects of search engine marketing is including in your content these phrases that users are actively searching for on Google. Long tail keywords can provide high quality, low volume search conversions specific to your marketing strategy. Short tail keywords increase the frequency of being found in search results, but are more difficult to win in general based on high competition. Add a mix of both to increase your success with local results and support with incremental pay per click campaigns that augment traffic.

Joby Semmler is a partner at Eclipse Marketing and Advertising, an Indianapolis marketing firm. For additional marketing strategy content, please contact Joby at joby@eclipsethem.com.

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