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Search engine optimization content links and keyword analysis


google-search-engine-optimizationYour marketing firm or advertising agency should realize a website must satisfy both humans and Google spiders.  Increase your search engine optimization success by adding clickback weblinks into your body copy: this can simultaneously increase your page clicks per site visit and enhance the overall user experience.  Keep in mind that marketing and branding can only go so far.  By adding content links in your body copy, your website will better support unique information useful to the reader.  Your metrics should specifically measure how your audience engagement is growing through an increase in number of site pages per visitor.

Always conduct market research on the best search engine optimization keywords for your body copy.  One of the most important aspects of search engine marketing is including in your content these phrases that users are actively searching for on Google. Long tail keywords can provide high quality, low volume search conversions specific to your marketing strategy. Short tail keywords increase the frequency of being found in search results, but are more difficult to win in general based on high competition. Add a mix of both to increase your success with local results and support with incremental pay per click campaigns that augment traffic.

Joby Semmler is a partner at Eclipse Marketing and Advertising, an Indianapolis marketing firm. For additional marketing strategy content, please contact Joby at joby@eclipsethem.com.

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