Posts Tagged seo
Your marketing firm or advertising agency should realize a website must satisfy both humans and Google spiders. Increase your search engine optimization success by adding clickback weblinks into your body copy: this can simultaneously increase your page clicks per site visit and enhance the overall user experience. Keep in mind that marketing and branding can only go so far. By adding content links in your body copy, your website will better support unique information useful to the reader. Your metrics should specifically measure how your audience engagement is growing through an increase in number of site pages per visitor.
Always conduct market research on the best search engine optimization keywords for your body copy. One of the most important aspects of search engine marketing is including in your content these phrases that users are actively searching for on Google. Long tail keywords can provide high quality, low volume search conversions specific to your marketing strategy. Short tail keywords increase the frequency of being found in search results, but are more difficult to win in general based on high competition. Add a mix of both to increase your success with local results and support with incremental pay per click campaigns that augment traffic.
Joby Semmler is a partner at Eclipse Marketing and Advertising, an Indianapolis marketing firm. For additional marketing strategy content, please contact Joby at firstname.lastname@example.org.
Customer lifetime value (“CLV”) is critical to sustaining a long-term dialogue and relationship with the audience driving your business. CLV is used as a quantifiable metric, and defines how you measure the “value” of your customer base. Are you currently segmenting your marketing resources into key performance indicators of acquisition, retention and cross-selling?
A solid CLV strategy can help your business in multiple ways. It can help you directly increase the accountability of your marketing programs. Tactics and resources can be properly allocated once the most influential programs that cut churn are discovered through voice-of-the-customer research. Next, consider the critical problem that lack of retention has on generating revenue. Analyze customer deflection for a specific time span and research if your value proposition speaks to the benefits that increase response rates and repeat buying.
Recognize the differences between the “awake” phase of the consumer buying cycle and the “awareness” phase. Someone who is awake to your brand has given you the ability to share in their purchasing power. This profile may need nurturing, and dropout rates segmented by tactic and messaging helps measure churn. Understand your process of customer acquisition by recognizing the marketing influence that drives your “awareness” phase audience closest to the buying decision. E-mail open clicks and landing page conversions can be simple measures to defining the difference between a dialogue that is current and a relationship that is over.